pink ribbon crowdsourcing

It’s been a while since I’ve posted and for good reason. I’ve been hauled (willingly) into a new project that is close to my heart. If your familiar with the ‘pink ribbon’ symbol then your already aware of breast cancer.

On the 2nd October 2007 a dear friend of mine was diagnosed with breast cancer. Since then I have been helping as best I could but not making the impact I would of liked until now.

Over our numerous discussions she agreed to keep a diary of her experience as something to look back on when her journey was finally over.

That diary is forming as ‘we speak’ and is currently a ‘work in progress’ (if you fancy a preview head over to pinkribbonandme) hence this has kept me away from nicheidea.

OK so enough of the history lesson, what has cancer got to do with crowd sourcing? Well in short everything!

Crowd sourcing can come in many guises, but once you break it down they have one common theme. The ‘crowd sourced’ collectively has one common goal to succeed. Susan Reynolds used twitter a community service to connect friends, family and colleagues using only 160 characters answering a simple question.

In Susan’s case ‘crowd sourcing’ came in the form of assistance with her journey with breast cancer, she has received referrals, research, cooking, encouragement, clothing, prayers, shared experiences, support and finally ‘crowd sourcing’ has started a fund raising campaign for the American Cancer Society in her name. Wow now that’s ‘crowd sourcing’ at its best. To read more click Susan Reynolds blog Boobs on Ice.